Category: Uncategorized

Virtual Best-Selling Authors’ & Branding Retreat


We’re not canceling 2020. We’re continuing to move to the next level. Let’s get these books and brands going!
Announcing Swiner Publishing Co.’s Virtual Best-Sellers’ & Branding Event!
The link is live:
Oct. 10, 2020, 10am-3pm (changed from Oct. 3rd)
Come join @swinerpublishingcompany for our virtual authors’ and branding retreat.
For $199, you’ll get:
  • Me, DocSwiner, teaching tips and skills for you to DIY your best-selling book, blog or start that online business you’ve been seeking to do.
  • A free landing website page for each attendee for the live event.
  • Guest speakers, Jesica Averhart and Alechia Reese, will share their journeys and bullet points on how they became CEOs on the national stage and have elevated their brands and launched new books or businesses even during the pandemic.
  • One of my favorite MUAs (make-up artists), Emily Mason, will share at-home make-up tips for taking your own pics and headshots for your graphics and social media. She’ll also include a free make-up kit for each attendee.
  • A digital or printed and mailed workbook, a free follow-up one-on-one with Doc after the event and more free gifts……..
If you can’t make the live event and want the recording of the whole event, follow-up consultation and workbook to have later, the cost is $59.
Jesica Averhart
Emily Mason
Alechia Reese

My article on KevinMD about ‘pandemic paralysis’

I’ve been feeling it. I know you have, too. I shared some of my recent feelings about everything going on in an article published on Here it is:

Pandemic dysphoria and pandemic paralysis: How to get through it

I’ve had to give myself a break recently and extend myself some grace. I hope, especially if you’re an essential worker, parent, or caretaker, that you have, as well. During this crazy coronavirus pandemic, I’ve been trying to take care of my patients, my husband, my children, and, lastly, myself, and through it all, my moods have waxed and waned. Like the rest of the world, I’ve felt mad, sad, scared, grateful, and then sad again, and I’ve reached out to friends and colleagues, particularly my mental health and psychiatry folks, to make sense of what is happening. Surely, some new pathology will come out of this crisis and already has, but I’ve been naming some new conditions and new terms recently. I searched some online resources to see if anyone was using certain terms, and I couldn’t find them, such as pandemic dysphoria, pandemic dysthymia, or pandemic paralysis. So, let’s talk about what I think those are now.

Pandemic dysphoria is a feeling of being low or having a down mood and down affect (which means the type of facial expressions, tone, and speech you have.) I believe this has been widespread during this global crisis and is likely new for many people who were stable and content prior to everything going haywire.

Dysthymia is a condition, and that essentially means having a chronically low level of underlying depression. I have certainly felt this at times and have treated patients with more dysthymia than usual, due to the pandemic and its effects on their medical, physical, and mental health. “Clinical” depression is different in that it seems to happen in episodes in 6 to 12 months worth of symptoms that can improve with treatment. Dysthymia is more of a chronic state that people can suffer from.

Pandemic paralysis (paralysis, meaning, of course, loss of function or movement of your limbs) can be used in an emotional way, where you procrastinate, you can’t move, you can’t act, and you’re not doing the tasks that you need or have to do, etc. I think these issues now can be related to pandemic more because of what’s going on. Because of COVID-19, quarantine, politics, protests, going back to virtual school, I at times felt like, “I have these things to do, but I just can’t move right now.”

These are our new terms that I think are situational, given all the things that are happening now, and if we were not in the middle of a whole crisis and pandemic, they would not be occurring. Hopefully, things will return to whatever “normal” is, but in the meantime, here are some things I’m going to do to help not feel stuck in paralysis:

  1. Schedule your first appointments or meetings as phone calls (or telemedicine, if you’re in the medical field) before going into the office.
  2. On the days that you work from home, make sure one is closed or scarcely scheduled.
  3. Rest when you need to. Lie down when you need to lie down. Yes, even during the day.
  4. Schedule more mental health days off.
  5. Stop. And then, start again.

I hope this helps all of us get to the other side more whole and more happy.

C. Nicole Swiner is a family physician and can be reached at #docswiner.

#TheNewNormal was a hit!


Thanks to everyone who joined us for our very first #TheNewNormal virtual summit. Lots of free stuff was given away and the feed on Twitch was phenomenal. Thank you to the speakers and to hubby, Ric Swiner, DJ Big Fella NC, for helping me with everything. I’m much less exhausted than with an in-person event. May have to do this again very soon! Some of the replay is still available for now on
All of the merch displayed during the event is now available at my online store:
Below are some of our favorite quotes from the event from our phenomenal speakers.


New Year New You 2020 Vibes


That’s the theme I’ve picked for this year. I tend not to do vision boards, but we always pick one word to focus on for the year. Expansion felt right, as I’ve been working on extending and broadening my audience with the services that I offer; into different cities, states, and countries.

What’s your word for 2020?


This time of year is also dedicated to my annual women’s conference, called New Year New You, and it will be held next Saturday, January 18, 2020. Come join us for yoga with our keynote and yogi, Jessamyn Stanley, author of Every Body Yoga, along with music, meditation, acupuncture, massage therapy, eating, drinking and being merry.

My sis, Cicely Mitchell, has blessed us with the right vibe for this year’s event. She’s curated a playlist just for us to get into the mood of this year and for #newyearnewyou2020. It’s very throwback AOC, for the music lovers. Check out these picks for the artists to appreciate and keep your eye out for…….#trusttheCurator #sowhendoiclap.


‎Playlist · 11 Songs

New Year New You 2020 Playlist on Apple Music

Lastly, I’m excited about our new NoSuperwoman planner that launched this month. Make sure to check it out if you’re a planner fiend and need some organization in your life this year. It’s available in my online store:
I’m excited about what 2020 has in store for us. I hope you are, too.
Sending love and positive vibes,
Doc 🙂

Tackling the Superwoman Epidemic among Moms of Color w/ Dr. Omolara


If you’re off today and taking it easy, why don’t you take a listen to a fun and insightful podcast I had with a fellow mommy doc of color? It’s on my fave topics!! Thanks to Dr. Omolara of Supermom Rehab for having me.
On this week’s episode, I get to speak with the “No Superwoman” doc- Dr. C. Nicole Swiner, (@docswiner) about why tackling the Superwoman epidemic among moms of color is so critical for our health and well-being and practical solutions we can use to stop it from showing up in our motherhood journeys.⠀

This interview quickly turned into a fabulous chat that spanned a bunch of topics including our connection as dance moms of two little girls and reigning in our “tiger mom” tendencies. We also spoke about why tackling being a supermom is not something we can do alone and the importance of getting support and guidance from others.⠀

This aligned so perfectly with why group coaching is essential for moms of color,and many of you know, I run my Mama First coaching program for helping working moms of color experiencing stress learn how to invest in themselves. (FULL SHOW NOTES at:⠀

Have a great one,

Doc 🙂

My Swiner Publishing Co. Writer’s Retreat is Coming this Month!

MoreheadFacebookPicBest-Selling Author and Publisher Hosts Writer’s Retreat 

Weekend event allows writers and entrepreneurs to gain valuable tips.

DURHAM, N.C., September 20, 2019 – Best-selling author, publisher and entrepreneur C. Nicole “DocSwiner” Swiner, MD, will host an intimate Writer’s Retreat October 19 and 20, 2019. The event will take place on October 19-20, 2019, at Morehead Manor Bed and Breakfast (picture shown above), located in Durham, NC. 

Returning for a second year, the retreat will include training, as well as marketing and writing workshops from successful authors and entrepreneurs. During networking portions, each guest will have the opportunity to leave the retreat with book copies already sold. 

Ticket prices range from $175 to $509, with options for an overnight stay, local stay, one-day admission or a new live streaming or recorded version ticket. Ticket costs cover room and board, brunch each day, along with take-home resources and materials. Additionally, each guest will leave with a book cover design, as well as professional headshots with a makeup artist. There is also an option for those unable to attend to live-stream the retreat. 

“I’m looking forward to inspiring a new group of authors this time around,” states Swiner. “Each retreat is thoughtfully curated to inspire, educate and support new authors.” 

“Before attending Doc Swiner’s Writing Retreat last year the idea of becoming a published author was merely just an idea. I left the retreat full of confidence that my work was good enough to share with the world and with the goal of publishing my first book before the year ended,” says Fallon Renee, Amazon best-selling author. 

“Not only was the retreat the catalyst that made my idea of becoming a published author a reality, it singlehandedly changed the course of my life,” Renee states.  “On the evening before the retreat ended, we had to do a live video on social media letting the world know that we were authors. That proclamation set so many great things in motion for me and I can honestly say that I would have never taken that leap of faith without the encouragement I received that weekend in Durham.” 


**picture above is from last year’s retreat**

ABOUT DOCSWINER: C. Nicole Swiner, MD, “DocSwiner”, is a family physician,best selling author and publishing consultant, wife and mother of 2. Her interests include Minority Health, Women’s Health, and Pediatrics. For her undergraduate education, she attended Duke University and went to medical school at the Medical University of South Carolina, in Charleston, SC. She speaks nationally on the Superwoman Complex, entrepreneurship, mental health and self-publishing and runs Swiner Publishing Co., helping others to publish their works. 


Ticket site:

FB page:

Footage from last year:

Media Contact:           

Chelsey Bentley Holts | 


My Writing Tips Highlight on #SoMeDocs



Writing Secrets: Nicole Swiner, MD

(A SoMeDocs Advice Project)




I’m good at pulling people’s stories out of them and holding their hands to guide them across the finish line of publishing their books.


No, but I’ve now published over 40 or so best-selling authors. I did read some publishing books initially, but I learned mostly by self-publishing my own books first and talking to my peers in the field.


I work from home via telemedicine on Mondays and Fridays and focus on clients during those days. I also have help with marketing, 3-4 editors, and graphic design, so I’m not doing all of the work myself.

  • Work on your brand first. Tell them what you’re about.


  • Don’t be afraid to be in front of the camera and on social media. It’s ok to promote yourself. Nay, it’s necessary.


  • Ask for help. And, pay for it 🙂

Don’t start from scratch. You’ve probably written your first couple of chapters years ago… in your blog, journal or on social media already. Start there.


Thanks to Dr. Corriel and #SoMeDocs for the highlight. If you’re interested in me

teaching and helping you to create your best-selling book, come to our 2nd Writer’s

Retreat on October 19-20, 2019 here in Durham. Here’s the link for info and tickets:


5 Love Languages of Self-Care

I recently released a new e-book, with the above title. Check out a piece here and get the entire e-book at my online store,

“Being selfish can be life-saving. Take time out for you.”

Have you heard of this book (The 5 Love Languages, by Gary Chapman) ? It was and is a key ingredient, I believe, in the happy marriage I have with hubby, and used as a teaching tool during our pre-marital counseling before our wedding. We refer back to it often. Here are the languages that Gary Chapman explains in his book:

1. Words of Affirmation
2. Acts of Service
3. Receiving Gifts
4. Quality Time
5. Physical Touch

My 2 are Receiving Gifts and Physical Touch.


Chapter 1

Words of Affirmation

Stop degrading yourself in word and in deed; in real life and on social media. Research shows 80% of our own self-talk is negative. There’s enough negativity in the world to go around. Don’t be your own worst enemy. Speak life into your situation daily. Stop saying “can’t” or “might not,” and say  “can” and “will.”


New Year New You 2019: The Recap

I’m finally getting back to real life since my annual event. It was full of love, sisterhood, self-care and networking…..just what the doctor ordered 😉

Our media and blog partner was The Lux Blog, and they blessed us with a recap of the event. I have a free prize for the first person to repost this blog post, including the Lux Box from the kind folks at The Lux Blog (owner Kimberly Knight). It includes A The Lux Blog t-shirt, a journal, and a complimentary ticket to The Lux Blog NC Blog Conference & Mixer on Saturday, June 29th.

Go for it!

Abeba A. Goes To DocSwiner’s New Year, New You 2019

Written By: Abeba A.

Photo Credit: Lynette Lee of Write Productions



I kicked off my first conference of the year at an annual women’s conference created and hosted by physician and author  Dr. C. Nicole Swiner (“DocSwiner”) on January 12th at the American Underground in Durham. In creating the event, DocSwiner said it was important for her to create a safe space for women to network , learn and relax. As an author, her book  titled How to Avoid the Superwoman Complex, is a  twelve step guide emphasizing the importance of self care, balancing mind, body and spirit.

Event Coordinator Raven Herndon said, “A lot of times we feel like we have to kind of carry the whole world on our shoulders. So what she is saying is, we can reject that whole superwoman complex, we don’t have to do that we are wonderful in who we are”.

On its fourth year of success, the New Year, New You conference featured speakers from different backgrounds sharing their story, music by DJ Big Fella and a special treat for attendees with Spa Utopia, a luxury mobile spa company.

The featured keynote speaker for this year’s event was the founder of  MESS in a Bottle Kalilah Wright. Opening up about her journey, Wright began her entrepreneurial path while working as an architect. She said the first takeaway for anyone trying to start a business is, “don’t hustle backwards.” Wright realized this important step when she started her first business making custom baby furniture. She said it was to much labor and not enough profit. Later, she started another business painting on baby clothes. After a few inquiries from people wanting the designs on t-shirts, she had another realization,  the t-shirts weren’t taking up to much of her time and she was making money. As she was spending more time planning her business, she had to make a choice between architecture and her new found business. In making this difficult decision, she gave herself a year to make it work and if it didn’t she would go back to being an architect. Looking back now, she said her architecture background has helped her throughout the designing process. The entrepreneurship journey hasn’t been easy for Wright but she continues to persevere. A few takeaways from her inspirational message to start the new year:

  1. Don’t be afraid of the process
  2. To level up, just start
  3. Don’t hustle backwards
  4. Be unapologetically you
  5. Trust the process

If you have that business idea or something that has been on your list for a while, start it without hesitation. New Year, New You is the perfect way to start the year with some amazing women. Sometimes we all need that extra push to get started , relax and congratulate ourselves with each step.


Featured Panelists: Phonte, Tamisha Waden, and Joshua Gunn with DocSwiner.

Keep in Touch with DocSwiner:

Facebook, IG, & Twitter @DocSwiner