…..is what I like to call myself. When I first started practicing Family Medicine, I didn’t even know what Facebook was. I avoided it like the plague, wondering why anyone would want to share their private moments and pictures with strangers on the Internet. But as I began to write articles and started a blog online, my husband (who I think is a Marketing genius) encouraged me to consider it more. I was new in my practice, soon to be starting a private practice and decided to soon write a book, so it made sense. I needed to be on social media. Most importantly, it was free.
After a while, I became a pro (or addicted, some might say!), and I was on all social media outlets. I later developed a separate business page just for my medical blogs and from those, my book , “How to Avoid the Superwoman Complex,” was born. Not many of colleagues had written a book and most did not use social media until recently. For me, it’s been a necessary and effective tool for my book and brand.
I owe the success (and funding, for that matter) of my book to Facebook and social media. By using GoFundMe.com, I was able to raise money and take pre-orders for my cause of publishing my book, and the word spread like wild fire. With 1-2 months, I’d raised money and pre-sold a large amount of books. Thereafter, every time I sold one or spoke to someone about the book, I asked him or her to post a selfie with it and tag me in it. Every time, at least one of their friends asks about the book and buys it. That’s a win-win.
I’ve also become a fan of repurposing one thing and using it in multiple ways on social media to be efficient. For example, I still write my blog, so this is how I repurpose it:
-I do a live weekly or biweekly broadcast on Periscope on a given topic
-I have someone transcribe what I’ve said and post it as a blog
-I post the blog on Facebook, Twitter, WordPress, Google Plus and LinkedIn
-Share the article with Facebook groups I’m apart of, who may use it to post in their
collective site or magazine
-I’m soon going to start doing webinars, using the blog post, and add a Powerpoint
presentation to it
-When speaking in the community, this is where I draw topics from to discuss. Why re-invent the wheel?
So, as you can see, I couldn’t do business without social media. It’s another way for me to do medicine in this tech-savvy world and to reach people I’d otherwise never meet. It’s a must for entrepreneurs of all varieties now. You’re behind the times if you’re not online.
I’ve truly grown to love speaking, and this is coming from someone who has a fear of public speaking! I had my “Ah-ha” moment during a conference here in the area, called Women’s Empowerment, shortly after the release of my first book. It was filled with hungry listeners, mostly women, who asked their burning questions, shed tears and filled the room with laughter. It’s when I became overwhelmed with joy and thought to myself, “This is why,” and I haven’t stopped doing it since. I discovered it is my passion—giving people what they need and seeing the ideas hit them like a lightening bolt.
You can do it, too. If you need help, let me know.